design, research, strategy


Our team designed a unique interactive historical wayfinding experience for the Queens Museum, using a massive touchscreen rig developed by Samsung and graciously made available to us by The Barbarian Group.

The Samsung CenterStage consists of eight high-definition screens and one 85″ touchscreen arranged in a grid, forming a 6’x11′ interactive wall. This creates a complex interaction model — it’s an enormous display array, yet only one panel is touch-sensitive (so the design can’t encourage the user to tap on the other screens). Further, a user who is close enough to touch the screen is too close to see either end — so each end must instead need to be designed to engage users standing on the opposite side of the room.

To accommodate this, we designed a navigation interface to allow museum-goers to explore the history of Flushing Meadows, the current site of the Queens Museum and the former site of the ’64-’65 World’s Fair. We designed an attract loop to bring users to the screen, as well as an interface that permitted these users to virtually walk through the fairgrounds and dive into points of interest to learn more. An interactive map, audio and video interviews with fair visitors and access to museum artifacts all formed part of this display.


Panorama was developed at SVA IxD with Sun Young Na and Carrie Tsang.